Luke Kelly-Clyne is constantly pitching ideas to brands and executives, but how do people come up with great, on-demand ideas? We dive in with some practical advice on how to generate new material.

In addition to our endorsements, here are a few of the things we talked about this episode.

Unpaid Endorsements

Neil Gaimian’s essay on where he gets his ideas.

Matt: Creative Filmmaking from the Inside Out

Luke: Green Room, which comes out on this month on VOD.

Oren: Unreal on Lifetime.